Choosing a Plan
Selecting the right Wash: Blog Manager plan depends on your content volume, team size, and feature requirements. This guide helps you make the best choice.
Plan Overview
| Feature | Free | Pro | Business | Enterprise |
|---|---|---|---|---|
| Articles/month | 5 | 100 | 500 | 1,000 |
| Edits/month | 20 | 500 | 2,000 | Unlimited |
| WordPress connections | 1 | 5 | 10 | 20 |
| SEO sync | — | Yes | Yes | Yes |
| Author mapping | — | Yes | Yes | Yes |
| Smart redirections | — | — | Yes | Yes |
| ACF sync | — | — | Yes | Yes |
| Search & Replace | — | — | Yes | Yes |
| Support | Community | Priority | Priority | |
| SLA | None | None | — | — |
Understanding Usage Limits
Articles per Month
An "article" is counted when:
- A new post is synced from WordPress to Shopify
- This is a monthly rolling limit that resets each billing cycle
Does NOT count:
- Updates to existing articles
- Draft syncs
- Failed sync attempts
Edits per Month
An "edit" is counted when:
- An existing Shopify article is updated via sync
- Featured image is changed
- Tags or metadata are updated
Connections
A "connection" is:
- One WordPress site linked to your Shopify store
- Multiple WordPress sites require multiple connections
Blog Mappings
The number of WordPress category → Shopify blog relationships you can create.
Plan Recommendations
Free Plan
Best for:
- Testing Wash before committing
- Personal blogs with minimal content
- Evaluating features and workflow
What you get:
- 5 articles/month
- 20 edits/month
- 1 WordPress connection
- Basic image CDN sync
- Page sync
- Community support
Pro Plan
Best for:
- Small businesses with active blogs
- Marketing teams publishing regularly
- Multi-language sites needing hreflang
What you get:
- 100 articles/month
- 500 edits/month
- 5 WordPress connections
- SEO sync (Yoast/RankMath)
- Metafield management
- Author mapping
- Blog mapping by language/category
- Hreflang multi-language support
- Email support
When to upgrade: When you need smart redirections or ACF sync.
Business Plan
Best for:
- Medium-sized businesses
- Agencies managing client content
- Sites needing smart redirections and ACF sync
What you get:
- 500 articles/month
- 2,000 edits/month
- 10 WordPress connections
- Everything in Pro, plus:
- Smart redirections (301)
- ACF sync (Advanced Custom Fields)
- Search & Replace rules
When to upgrade: When you need higher volume or all features included.
Enterprise Plan
Best for:
- Large organizations
- High-volume publishers
- Enterprise content operations
What you get:
- 1,000 articles/month
- Unlimited edits
- 20 WordPress connections
- All features included
- Priority support
How to Choose: Decision Flowchart
Start │ ├─ Publishing < 5 posts/month? │ └─ Yes → Free Plan │ ├─ Need SEO sync or author mapping? │ └─ Yes → Pro Plan │ ├─ Need smart redirections, ACF sync, or Search & Replace? │ └─ Yes → Business Plan │ └─ Need high volume (1,000+ articles)? └─ Yes → Enterprise Plan Calculating Your Needs
Monthly Content Volume
Calculate your typical monthly publishing:
Posts per week × 4 weeks = Monthly articles needed Example:
- 10 posts/week × 4 = 40 articles/month
- Recommendation: Pro Plan (100 articles)
Edit Frequency
Estimate how often you update existing posts:
Average updates per post × Total posts = Monthly edits Example:
- 3 updates/post × 20 active posts = 60 edits/month
- Most plans handle this easily
Connection Requirements
Count your WordPress installations:
| Scenario | Connections Needed |
|---|---|
| Single blog | 1 |
| Blog + Staging | 2 |
| Multiple brands | 1 per brand |
| Agency with clients | 1 per client site |
Upgrading and Downgrading
Upgrading
- Instant activation
- Prorated billing for current cycle
- No data loss
- New limits apply immediately
Downgrading
- Takes effect next billing cycle
- Excess content remains synced
- New syncs may be blocked if over limit
- Consider reducing usage before downgrading
Frequently Asked Questions
What happens if I exceed my limit?
- At 100%, new syncs are paused
- Existing synced content remains active
- Upgrade or wait for next billing cycle
Can I change plans mid-cycle?
Yes, upgrades are instant. Downgrades take effect at the next billing cycle.
Do unused articles roll over?
No, monthly limits reset each billing cycle.
Can I get a custom plan?
Contact our sales team for custom enterprise solutions with specific requirements.
Still Unsure?
- Start with Free — Test the features with no commitment
- Upgrade to Pro — When you need more capacity
- Contact Sales — For custom requirements