Choosing a Plan

Selecting the right Wash: Blog Manager plan depends on your content volume, team size, and feature requirements. This guide helps you make the best choice.

Plan Overview

FeatureFreeProBusinessEnterprise
Articles/month51005001,000
Edits/month205002,000Unlimited
WordPress connections151020
SEO syncYesYesYes
Author mappingYesYesYes
Smart redirectionsYesYes
ACF syncYesYes
Search & ReplaceYesYes
SupportCommunityEmailPriorityPriority
SLANoneNone

Understanding Usage Limits

Articles per Month

An "article" is counted when:

  • A new post is synced from WordPress to Shopify
  • This is a monthly rolling limit that resets each billing cycle

Does NOT count:

  • Updates to existing articles
  • Draft syncs
  • Failed sync attempts

Edits per Month

An "edit" is counted when:

  • An existing Shopify article is updated via sync
  • Featured image is changed
  • Tags or metadata are updated

Connections

A "connection" is:

  • One WordPress site linked to your Shopify store
  • Multiple WordPress sites require multiple connections

Blog Mappings

The number of WordPress category → Shopify blog relationships you can create.

Plan Recommendations

Free Plan

Best for:

  • Testing Wash before committing
  • Personal blogs with minimal content
  • Evaluating features and workflow

What you get:

  • 5 articles/month
  • 20 edits/month
  • 1 WordPress connection
  • Basic image CDN sync
  • Page sync
  • Community support

Pro Plan

Best for:

  • Small businesses with active blogs
  • Marketing teams publishing regularly
  • Multi-language sites needing hreflang

What you get:

  • 100 articles/month
  • 500 edits/month
  • 5 WordPress connections
  • SEO sync (Yoast/RankMath)
  • Metafield management
  • Author mapping
  • Blog mapping by language/category
  • Hreflang multi-language support
  • Email support

When to upgrade: When you need smart redirections or ACF sync.

Business Plan

Best for:

  • Medium-sized businesses
  • Agencies managing client content
  • Sites needing smart redirections and ACF sync

What you get:

  • 500 articles/month
  • 2,000 edits/month
  • 10 WordPress connections
  • Everything in Pro, plus:
  • Smart redirections (301)
  • ACF sync (Advanced Custom Fields)
  • Search & Replace rules

When to upgrade: When you need higher volume or all features included.

Enterprise Plan

Best for:

  • Large organizations
  • High-volume publishers
  • Enterprise content operations

What you get:

  • 1,000 articles/month
  • Unlimited edits
  • 20 WordPress connections
  • All features included
  • Priority support

How to Choose: Decision Flowchart

Start │ ├─ Publishing < 5 posts/month? │ └─ Yes → Free Plan │ ├─ Need SEO sync or author mapping? │ └─ Yes → Pro Plan │ ├─ Need smart redirections, ACF sync, or Search & Replace? │ └─ Yes → Business Plan │ └─ Need high volume (1,000+ articles)? └─ Yes → Enterprise Plan 

Calculating Your Needs

Monthly Content Volume

Calculate your typical monthly publishing:

Posts per week × 4 weeks = Monthly articles needed Example:
- 10 posts/week × 4 = 40 articles/month
- Recommendation: Pro Plan (100 articles)

Edit Frequency

Estimate how often you update existing posts:

Average updates per post × Total posts = Monthly edits Example:
- 3 updates/post × 20 active posts = 60 edits/month
- Most plans handle this easily

Connection Requirements

Count your WordPress installations:

ScenarioConnections Needed
Single blog1
Blog + Staging2
Multiple brands1 per brand
Agency with clients1 per client site

Upgrading and Downgrading

Upgrading

  • Instant activation
  • Prorated billing for current cycle
  • No data loss
  • New limits apply immediately

Downgrading

  • Takes effect next billing cycle
  • Excess content remains synced
  • New syncs may be blocked if over limit
  • Consider reducing usage before downgrading

Frequently Asked Questions

What happens if I exceed my limit?

  • At 100%, new syncs are paused
  • Existing synced content remains active
  • Upgrade or wait for next billing cycle

Can I change plans mid-cycle?

Yes, upgrades are instant. Downgrades take effect at the next billing cycle.

Do unused articles roll over?

No, monthly limits reset each billing cycle.

Can I get a custom plan?

Contact our sales team for custom enterprise solutions with specific requirements.

Still Unsure?

  1. Start with Free — Test the features with no commitment
  2. Upgrade to Pro — When you need more capacity
  3. Contact Sales — For custom requirements

Start Free Trial | Contact Sales