Smart Redirections

When migrating from WordPress to Shopify, your URLs change. Smart Redirections automatically creates 301 redirects to preserve your SEO rankings and ensure visitors find your content.

Available on Business and Enterprise plans.

Why Redirects Matter

SEO Impact

When URLs change without redirects:

Search engines see the old URLs as broken (404 errors)
Link equity from backlinks is lost
Rankings can drop significantly
Indexed pages are removed from search results

User Experience

Bookmarked links stop working
Social media shares lead to 404 pages
Email newsletter links break

How Smart Redirections Works

Automatic Detection

When you sync a post, Wash:

Records the original WordPress URL
Detects the new Shopify URL
Creates a 301 redirect automatically

URL Mapping Examples

WordPress URL	Shopify URL
/2024/01/my-post/	/blogs/news/my-post
/category/news/my-post/	/blogs/news/my-post
/my-post/	/blogs/news/my-post

Configuration

Enabling Smart Redirections

In Shopify, go to Wash → Settings
Enable Smart Redirections
Configure your WordPress base URL
Select redirect type (301 permanent recommended)

WordPress URL Patterns

Wash supports common WordPress permalink structures:

/%postname%/ — /my-post/
/%year%/%monthnum%/%day%/%postname%/ — /2024/01/15/my-post/
/%category%/%postname%/ — /news/my-post/
Custom structures with post ID

Managing Redirects

Viewing Redirects

Go to Wash → Redirects to see all created redirects:

Source URL (WordPress)
Target URL (Shopify)
Date created
Hit count

Editing Redirects

Click any redirect to:

Modify the target URL
Change redirect type (301/302)
Delete the redirect

Bulk Operations

Export redirects as CSV
Import custom redirects
Delete all redirects

Shopify Integration

Where Redirects Are Stored

Wash creates redirects in Shopify's native redirect system:

Go to Online Store → Navigation → URL Redirects
All Wash redirects are visible here
They work exactly like manually created redirects

Redirect Limits

Shopify has a limit of 100,000 redirects per store. Wash tracks your usage and warns you when approaching the limit.

Best Practices

Before Migration

Document your WordPress URL structure
Test with a few posts first
Verify redirects work correctly

After Migration

Test old URLs to confirm redirects
Check Google Search Console for crawl errors
Monitor traffic to ensure no drop-off
Submit updated sitemap to search engines

Common Pitfalls

Don't delete WordPress too soon — Keep it running until redirects are verified
Check for redirect chains — Avoid A → B → C redirects
Handle special characters — Non-ASCII URLs may need manual attention